Well, that depends.  The truth is, most people come into the Network Marketing industry with high hopes, big dreams, and unrealistic goals, and have no idea what they are getting themselves into.   Which is why eight weeks in, they are ready to throw in the towel.   If only someone would have explained to them the real challenges involved in building an entire organization based solely on commission, maybe, just maybe, they would have gone another direction.

Although, on the contrary, there are those that come into this business with big dreams and are very successful in building an organization.  And you wonder what it is they’re doing that you are not.  What approach are they using and where are they finding the leads to get it done?   Also, how do they manage to close so many deals, when you can’t even close one?  Yeah, the picture is quite skewed.

So, why is that?  Why do some network marketers succeed and others fail?  And how do you achieve success in the industry as a network marketer?

Well here’s the answer …

  • You have to have a strong desire to excel.  Yep … and that’s where it starts.  It’s like the runner who gets up at 5: am every morning to hit the trail and begin their training.  Excitement and adrenaline are pumping and they are ready to achieve their goals for that day.  Even while they are running, they are thinking about tomorrow’s training.  This is the mindset of a successful network marketer.  And until they reach their goals of having to work only a mere few hours a day, and some days not at all, they work through the day constantly thinking about tomorrow and how they can do things differently to attain even better outcomes.  Such as, how will they market their products?  What new strategies will they employ?  How many prospects will they talk to?  And how many deals will they close?  More importantly, how many lives can they change with the product(s) they offer?  The most successful network marketers are always thinking ahead to the next day, the next strategy, the next prospect, and the next whatever it is that will elevate their organization to the next level.  The ultimate goal is to lessen the number of hours they have to work each day, each month, each year while building and maintaining a successful organization that will reward them with perpetual income for as long as entrepreneurially possible.
  • You must possess leadership skills.  Successful network marketers have a natural ability to lead groups of people and organizations.  This is where they thrive.  They are able to see the vision clearly and able to inspire others to see it as well.  Guidance is one of their strong suits, and it’s one they take very seriously – as showing people how to achieve a better lifestyle and how to acquire financial freedom is what they aspire to do each day.  Focus, integrity, passion, and patience are the tools they use to build and train teams within their organization.  They understand the true meaning of “support” and they know how to apply it, as well as how to incentivize their team to take action.  While some believe leadership skills must be taught, others believe they are innately present in the beholder and are only extracted once they are able to realize the vision.  Either way, if you are absent from this skillset, this may not be the industry for you.
  • You must have the ability to motivate others.  Motivation is key and without it, nothing gets built.  No team, no organization, and no financial independence.  In a duplicatable system, network marketers have the wonderful task of motivating their team and teaching them the skills necessary to duplicate the system themselves.  Which, if followed, will allow team members to receive a greater return on their investment.  Network Marketing involves investing much of your time and effort into learning successful selling techniques such as prospecting, marketing, closing, etc.  Because without these skills, it’s very hard to excel in this business.  But that doesn’t mean you need a college degree or even a high school diploma to work in this industry.  It just means that you need to make the necessary sacrifices to ensure your own success.  And if you have a good upline that strongly supports their downline, in addition to your own efforts, they will make sure you learn the skills required to do the work.  Because doing so ensures their success as well.  So marketers need to have the motivational skills to encourage their team to take action.  And to help them recognize and build on their personal reasons for coming into the business as well as their desires to change their financial situation.   
  • You can never accept failure as an option.  The hardest part of Network Marketing is that your income is based solely on commission.  And as with any job, if you don’t put in the work and take the time to apply the skills, you’re not going to do well.  Period.  End of subject.  Furthermore, if you don’t like working with people, this is probably not a good industry for you to get into.  Seriously.  But for those who truly enjoy working with people, building relationships, and who possess the qualities mentioned above, “failure is never an option”!  Network marketers have an ironclad policy and strategy, and no matter how hard the team building process becomes, they hold onto the vision of the future they want for themselves and for their families.  Because for them, it’s not just about working the business, it’s about creating a lifestyle they can share with their team, and a legacy they can leave for their families.  So they will not accept failure at any cost.

People that come into this business without prior knowledge of what it entails, find out rather quickly if they have what it takes to survive in this industry.  The real secret to being successful in this business is really just being yourself.  If you don’t focus entirely on the outcome and the profit, but focus instead on the journey and the process; and don’t think of it in terms of having to recruit, but in terms of sharing valuable information, then your approach to building your team changes.  And any tension or apprehension you may have about recruiting is alleviated.  However, you must be certain your recruits believe in the product or service they are being asked to promote, otherwise, building your organization will be hindered.

Network Marketing can be a lucrative solution to earning perpetual income if you are ambitious and have a strong desire to succeed.  But you must be prepared to do the work and fully understand that you’re only going to get out of it what you put into it.  Your success in this industry correlates with your effort.  So for individuals who truly appreciate a challenge, this might be where they find their niche.  

If you think you have what it takes and are serious about being a network marketer, here’s an opportunity you just might want to check out!  

If you are already a network marketer, please share some of your tips and experiences with us in the comment section below.  We’re always interested in hearing from others in the industry.

TIPS FROM HUBSPOT:  How to Network Like a Pro:10 Ways to Make a Long List of Meaningful Connections

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